Brands love working with famous Hispanic influencers due to their strong cultural connection and affinity with followers, which leads to highly engaging and effective marketing campaigns. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. As a board member of the National Association of Hispanic Journalists, she focuses on keeping their mantra alive, More Latinos in News. Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. Reina Castellanos. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). Kasandra Flores (@kasandraxmua) 6. Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. In the early 1950s and 60s, the Community Service Organization (CSO . In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. MICHELLE LEWIN @michelle_lewin (14.9M), 8. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. DIEGO LEN @dandyinthebronx 41.7K (Top Latin Influencers). Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. Willeyrex maintains two YouTube channels where he talks about a variety of games, particularly those related to Metaverses and NFT games. Selena is a pop singer, one of the most relevant, popular, and well-known Latina Instagram influencers, and an actress who has been in the public eye since she was a child. As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. ENGLEWOOD, CHICAGO By the time Eugene Sawyer became Chicago's mayor in 1987 following the sudden death of the first African American to hold the office, Black . Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. . See on Instagram. She also started SinPatuque (meaning without makeup in Venezuelan slang) the following year and Mar where she uploaded her first video in English in November 2015. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. Chicago is home to many amazing things (culture, sports, and most importantly food! As a child, Sasha envisioned herself being a singer someday. From iconic figures like Eva Longoria to contemporary stars like Cardi B, Hispanic influencers in the United States have made their mark on the mainstream stage. Hispanic influencers immense popularity can be attributed to the fact that they infuse their work with love for their Hispanic heritage, language, and culture. LA-based Venezuelan social media star Maria Alejandra Marrero, better known as Mariale, is an immensely popular Latin Influencer who hosts three YouTube channels, namely Mariale, SinPatuque, and Mar. This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. Diego began his fascination with menswear when he was a preschool teacher. From comedy sketches to lifestyle vlogs; beauty tutorials to cooking recipes; educational videos to music lyric videos Hispanic YouTubers cover a wide range of genres that appeal to viewers around the world. Who are some of the most popular Hispanic influencers in the United States? Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. Chicago's most powerful Latinos. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. She also worked as a short film actress and made a guest appearance on the TV talk show Noches con Platanito. Before her internet fame, Julie worked as a fashion editor and stylist. Adrian Alejandre is more than your typical counseling and family therapist. Credit: The Daily Line. For famous Hispanic influencers, this means not only posting content that resonates with them but also staying transparent about sponsored posts or partnerships they are involved in so that followers know what is coming from them versus from other sources. Famous Hispanic influencers tend to be more in touch with trends than other demographics due to their close alignment with modern culture through music, fashion, technology, and art. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. Eleonora Pons Maronese aka Lele Pons. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. She is one of the most popular Hispanic influencers in the United States and has won numerous awards throughout her career including five MTV Video Music Awards, four Latin Grammy Awards, two Billboard Women In Music Awards, and one Brit Award among many others. Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. Latina Instagram influencers are women who have a large following on the platform and use their visibility channels to share their experiences as Latinas and social media superstars in different niche industries. ALANI FIGUEROA @wuzg00d 424K followers, 34. "Design & style to make you smile" - says Will's Instagram BIO. Moreover, these platforms enable famous Hispanic influencers to tailor their message to suit different contexts and brands so that it resonates further with target audiences. That changed when the Mexican American Political Association worked to . She also created a blog, Naturally Nicole, where she posts tutorials, DIYs, reviews, and fashion-related content. She said, We cant wait for them to come to save us . In 1965, Chaves and Huerta organized the Delano grape strike; the longest strike in U.S. history, lasting from September 1965 to July 1970. Germn Alejandro Garmendia Aranis, one of the top Latin influencers, is a Chilean YouTuber, singer-songwriter, comedian, and writer who earns a well-deserved spot as one of the Top Latin Influencers. By. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. Why are Latina Instagram influencers important? 130 E. Randolph St. Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. Many Hispanic YouTubers have built huge fan bases across multiple social media platforms such as Instagram and Twitter. As a part of the Afro-Latinx community, Ada co-founded Botanika Beauty in 2019 with a desire to help other Afro-Latinas feel more comfortable and confident with their hair. In March 2016, she was one of seven female YouTubers who joined the United Nations Sustainable Development Action Campaign, to achieve gender equality and empower all women and girls. Adri and Kam are the owners of this beautifully curated and fun to scroll through Instagram page. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. Mexican-Salvadoran writer, advocate, speaker, and entrepreneur Kimberly Guerra has so much to offer as a Latin influencer. "Today we have a large number running and in office, if not yet holding the most important offices," he says. Gutirrez has covered everything from immigration reform, severe weather, and festivals. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. Click below to see everything we have to offer. She then launched her eponymous blog, YouTube channel, Instagram account, and podcast, Fat Girls Club, intending to make an impact and be the representation she needed to see when she was younger. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . In recent years, more and more Hispanic influencers in the United States have emerged as highly sought-after voices in various industries, from fashion to entertainment. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. Most recently, she worked on an awareness campaign for the 2020 U.S. Census to increase participation among minorities and hard-to-reach communities for both Cook County and the City of Chicago. Since then, she has modeled for top fashion brands like Celine and Christian Dior and has been on the cover of InStyle, Glamour, Harpers Bazaar, and LOfficiel magazine. These influential sisters are twins born and raised in Humboldt Park, Chicago, a historically Puerto Rican neighborhood, where their family has been deeply rooted since the 1950s. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign She created a namesake blog where she documents her personal style, travels, and inspirations. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. Best part of being an influencer: Meeting new people to spread her message. KIMBERLY PFAEHLER @byohlola 215K followers, 37. These women are talented, relatable, authentic, and vocal, and their followers love them for it. As ambassadors for the companies they partner with, top Latino influencers help to make sure that messages are spread far and wide. AMARA LEGUZAMON PASCAGAZA @amara.aa (4.8M), 19. What: The blog and Instagram account "Clark and Stone" (named after sons Clark, age 7, and Stone, 6) Topics: Fashion, travel and motherhood. InCast is willing to act as an exclusive agent influencers with over 1 million followers on Instagram and /or YouTube. With the steady growth of the Hispanic population in the U.S., their purchasing power has also grown substantially over the years. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. magazine. Ald. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Hispanic influencers in the United States are proving that Hispanics are capable of achieving great success while staying true to their roots no matter where they come from or where life takes them. DYLANA LIM SUAREZ @dylanasuarez (203K), 41. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. This accounted for 11.1% of U.S. buying power in 2020. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. Gabriela Garcia is the founder and editor of Modern Brown Girl. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Believe us or not, but Will's interiors are really charged with positive vibes. Massy is on a mission to share her workout routines to change lives and inspire a new generation of trainers. Apart from being a talk show hostess Lili, one of the top Latina influencers 2022, also enjoys designing clothing namely her collection Rosa Clara which offers sophisticated styles influenced by Cuban culture specifically tailored towards curvy figures; plus it benefits charities dedicated to helping cancer patients via its yearly campaign Batalla Contra El Cancer. The Chicano movement emerged during the civil rights era with three goals: restoration of land, rights for farmworkers, and education reforms. She also created her Vine account where she started posting short comedy videos that further increased her popularity. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. It has given audiences more access to top Latino influencers from various backgrounds not just from Latin America but across the globe. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. Since she decided to commit 100% to fashion blogging, modeling, and content creation, Carla has become one of the busiest Latin influencers in the fashion world. 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